Portfolio

Real projects. Real growth.

We don't just ship pretty websites. Every project below pairs a beautiful front end with the booking systems, trade portals, CRMs and back-office tools the business actually runs on — and the growth they delivered.

E-commerce · Hair & Beauty2024 – Present

Longlox

Luxury hair extensions · trade portal · Shopify-powered fulfilment

Longlox is one of the UK's leading luxury hair extension specialists. They needed a brand-led storefront, a closed trade portal for stylists, and an admin back office — all while keeping the operational advantages of Shopify's logistics network.

Custom storefrontShopify Storefront APITrade portalKlarnaBooking systemCRM

What was needed

A premium brand experience that didn't look like a Shopify theme
A secure trade portal with discounted pricing, bulk ordering and exclusive perks for verified stylists
Product catalogue synced from Shopify so the team only manages stock in one place
Cheaper shipping rates and reliable fulfilment via Shopify Shipping
Klarna, booking widgets, appointment flows and a loyalty layer baked in

The solution we built

Bespoke storefront, Shopify under the hood

We built a fully custom front-end with their own brand identity — colours, type and motion — while products, inventory and checkout sync live from Shopify. The team uploads once; it appears everywhere.

Trade portal with role-based pricing

Verified stylists log in to unlock trade prices, bulk discounts and exclusive ranges. Approval workflow, document upload and tiered pricing all run through the back office.

Shopify shipping rates, our checkout

By staying on Shopify's fulfilment layer they keep negotiated carrier rates and one-click label printing — without losing brand control over the customer journey.

Appointments + training bookings

Integrated booking widgets for consultations, fittings and Longlox Training Academy courses — all feeding into the same CRM.

Growth gained

+162%

Online revenue

1,400+

Trade accounts onboarded

+38%

Avg. order value

47%

Repeat customer rate

Travel · Lead Generation2024 – Present

Seaside Travel

SEO-rich travel discovery · CRM · document automation

An independent travel agency that had been crafting unforgettable holidays since 1996 — but their site was leaking enquiries and the team was buried under email chains, spreadsheets and document attachments. They needed a discovery-first website AND a serious back office.

Custom CMSSearch & filtersCRMDocument automationPayment trackingSEO architecture

What was needed

A holiday search experience that converts browsers into enquiries
SEO-rich destination, holiday-type and offer pages (Maldives, City Breaks, Cruises…)
A single CRM holding every customer, enquiry, quote and booking
Outbound tools so consultants can re-engage and upsell warm leads
Document templates (ATOL certificates, itineraries, invoices) sent from one place
Payment flagging — deposits due, balance due, failed payments — surfaced automatically

The solution we built

Search-first front end

Customers land on destination-led pages with a smart search bar (destination, dates, party size, holiday type). Every search is captured as an enquiry — even if they don't fill in a form.

SEO-rich page architecture

Programmatic SEO across destinations, holiday types and offers. Each page ships with structured data, route-specific meta and internal linking — built for both Google and AI search.

Powerful back office CRM

Every customer record in one place — past trips, family members, preferences, quotes, communications and notes. Consultants see a full timeline the moment a returning customer calls.

Document templates from one place

ATOL certificates, itineraries, invoices and balance-due reminders are generated from templates and sent to the customer — no more chasing files across inboxes.

Payment flagging & balance alerts

The system flags upcoming balance-due dates, missed deposits and failed payments — so consultants can act before a booking falls over.

Upsell & re-engagement

Segment past customers by destination, season and spend to fire targeted offers — turning one-off holidays into lifelong client relationships.

Growth gained

+214%

Qualified enquiries / month

+186%

Organic traffic

12 hrs/wk

Admin time saved

+41%

Repeat bookings

Want results like these for your business?

Every project starts with a short brief and a free strategy call. We'll come back to you in one working day with a clear next step.

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